The New Line Up from DJI – If a drone was a dog, which sort of dog would it be?

DJI Mavic Prophantom-4-prophantom-4-proinspire-1_featured_transparentinspire-2

Here it is.  The full line up of DJI drones as it will be from January 2017. They’ve got it covered!

Portability, Usability, Functionality, Cinematography

When DJI let it be known there was to be another big product launch on 15 November, I thought they were crazy.  Surely it would only harm their brand image further, after the botched launch of the DJI Mavic Pro, to go again so soon?

But looked back at one week on, it all makes perfect sense.  In my opinion, what has happened is that:

  • DJI has been secretly working on developing a complete, end to end, product line since the success of the Phantom 3 made them “Kings of the [drone] World” back in mid 2015
  • During the first half of 2016, DJI sealed their position as the Number One global drone company with the launch of the technologically spectacular Phantom 4, and the cinematically spectacular X5 micro 4/3rds camera for the Inspire 1
  • But now I understand why the Head of DJI R&D had his arms firmly crossed as he announced the X5 camera for the Inpsire 1 at Interdrone in September 2015, where I was sitting in the front row, the hairs standing up on the back of my neck at what DJI had just announced. He knew there was so much more to come. And here it is.

But before we talk about that, we need to talk about this: the botched launch of the DJI Mavic Pro.  My take on this is that it was that rarest of things.  A moment of weakness by DJI.  GoPro announced the Karma, and rather than let themselves fall flat on their faces all by themselves, DJI decided they needed to “cover it”.  So they brought the announcement of the Mavic forwards by a month.  If it hadn’t been for the Karma, I am sure the announcement of the Mavic would have been 15 November alongside the Phantom 4 Pro and the Inspire 2.  They then had to flannel for weeks while they got the Mavic into full-scale production, and before they could begin shipping.

One good thing about the delay.  It means that customers who pre-ordered the Mavic Pro can have a think about whether to switch to the Phantom 4 Pro before they find themselves with a fantastic drone in their hands, but one which may not suit their needs as perfectly as another one in the line up.

So, if a drone were a dog, which dog would it be?  Click HERE to find out

The latest on delivery dates:

DJI Mavic Pro; We expect to satisfy all pre-orders before Christmas.  New orders placed now will be satisfied within 7-8 weeks from date of order.  Our first one, for testing and demonstration, arrives this Friday 25 November

DJI Phantom 4; available now

DJI Phantom 4 Pro; available from 5 December

DJI Inspire 1 V2.0; available now

DJI Inspire 2; available from 1 January 2017

You can order the Phantom 4 and the Inspire 1 straight from the website.  If you are interested in one of the other drones in the range, let me know via the Contact Page HERE, and I’ll get in touch about taking a £250 deposit against a pre-order for one of these.


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